California Recreation
Association
The Golden State's Most Complete Resource for Family
Recreation
VISIT CALIFORNIA- AMERICA'S GREATEST PLAYGROUND!
(661)245-3438
Email Us

Click HERE to order your free California
Official State Visitors' Guide!
Photo Courtesy of CalTour
HISTORY, OUR MISSION & GENERAL INFO:
CRA was founded in 1998 to bring together all of the various facets of the recreation/tourism industry in California. Originally, we provided information to visitors, enquirers and potential travelers needing reservations. In addition to continuing that activity, we now promote California recreation through our website, and organize consumer-oriented trade shows and conventions throughout the state to more effectively introduce people to the wonderful recreation available here. We also offer videotapes and television programming about recreation in California.
Recreation & Tourism are California's biggest industry, generating billions of dollars in direct and secondary revenues for our state. (See info below). As a result, we possess a strong political voice and express our members' opinions on past and pending legislation through our lobbyist. CRA intends to become highly visible in this area of activity; we welcome your input on recreational issues of concern to you. Get involved! Together, we can make recreation in California an even greater entity.
MEMBER SERVICES & BENEFITS:
For information on reserving a booth space
for one of our upcoming trade shows, click HERE.
Our shows are open to the public, but also offer exclusive seminars, discussion groups and
media sessions prior to show opening for our members only. SoCal Exhibits and Shows is our trade
show installation contractor.
Brochure/Information Distribution. Send us your advertising literature for distribution to potential clients. Membership and Trade Show Directories are also distributed to interested parties. Online versions will be available shortly.
Aggressive Internet marketing of our website via linking, regularly-scheduled search engine submissions and links on member websites. Members with websites are required to provide a link or banner to CRA in order to support the Association's overall mission of providing more visibility to its' members and California recreation.
Info on our TV/videotaping activities may be found HERE. Videoplayer capabilities will be added to our site shortly; visitors will be able to see videos about YOUR activities online. Recreation in the state will be further supported by our new, upcoming pilot TV show, "California Recreation". This 30-minute show will be the lead resource for providing the most complete media, Internet, travel and tradeshow-oriented publicity package about recreation available anywhere in the state.
Info on our resort/recreation vacation reservation services is located HERE. Email us regarding listing and booking arrangements for your business.
Individual members can ask to be placed on our AutoUpdate system that automatically emails new links and information about our site or CRA activities to your email address. Get all of the latest info about new recreation opportunities in the state! Our MEMBERS ONLY website pages provide exclusive member access to late information and news online.
We are always modifying this WebPage; if you would like to make suggestions or request other info on our activities, please E-mail us and we will respond as quickly as possible. THANKS for your interest!
Info from the State of California Division Of Tourism:
California Tourism
California is America's most visited state. Nearly 300 million trips are taken within California every year. These trips generate over $60 billion in sales and support jobs for nearly 700,000 Californians. Tourism is California's third largest export earner and one of California's largest and fastest growing industries.
If you are considering locating a tourism business in California, this is a good place to begin. First, look at the high degree of investment currently being made by California travel and tourism businesses. Our "What's New In California" feature demonstrates the confidence that investors have about California as a travel destination and as a profitable place to do business. (See link below).
Our Division of Tourism (CalTour) regularly studies tourism and its economic benefits. These studies help show the size of the marketplace and provide data of relevance to your investment decision. CalTour can also put you in touch with tourism and economic development leaders in communities in which you are considering investing. And, you can see how CalTour's marketing programs work to increase visitor interest in California and, ultimately, your property.
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