California Recreation Association
The Golden State's Most Complete Resource for Family Recreation
VISIT CALIFORNIA- AMERICA'S GREATEST PLAYGROUND!
(661)245-3438
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California Travel & Tourism
Click HERE to order your free California Official State Visitors' Guide!
Photo Courtesy of CalTour

HISTORY, OUR MISSION & GENERAL INFO:

CRA was founded in 1998 to bring together all of the various facets of  the recreation/tourism industry in California.    Originally, we provided information to visitors, enquirers and potential travelers needing reservations.    In addition to continuing that activity, we now promote California recreation through our website, and organize consumer-oriented trade shows and conventions throughout the state to more effectively introduce people to the wonderful recreation available here.  We also offer videotapes and television programming about recreation in California.

Recreation & Tourism are California's biggest industry, generating billions of dollars in direct and secondary revenues for our state. (See info below).   As a result, we possess a strong political voice and express our members' opinions on past and pending legislation through our lobbyist.  CRA intends to become highly visible in this area of activity; we welcome your input on recreational issues of concern to you.  Get involved!  Together, we can make recreation in California an even greater entity.

MEMBER SERVICES & BENEFITS:

We are always modifying this WebPage; if you would like to make suggestions or request other info on our activities, please E-mail us and we will respond as quickly as possible.  THANKS for your interest! 

Info from the State of California Division Of Tourism:

California Tourism

California is America's most visited state. Nearly 300 million trips are taken within California every year. These trips generate over $60 billion in sales and support jobs for nearly 700,000 Californians. Tourism is California's third largest export earner and one of California's largest and fastest growing industries.

If you are considering locating a tourism business in California, this is a good place to begin. First, look at the high degree of investment currently being made by California travel and tourism businesses. Our "What's New In California" feature demonstrates the confidence that investors have about California as a travel destination and as a profitable place to do business. (See link below).

Our Division of Tourism (CalTour) regularly studies tourism and its economic benefits. These studies help show the size of the marketplace and provide data of relevance to your investment decision.  CalTour can also put you in touch with tourism and economic development leaders in communities in which you are considering investing. And, you can see how CalTour's marketing programs work to increase visitor interest in California and, ultimately, your property.

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